Making Scents 4 Brands
What would your brand smell like if it had a scent? What associations would that have for clients? How would clients relate to this scent? Does the scent provide you with an opportunity to have a meaningful dialogue with your clients?
Case Study: Accor Hotels UK
Accor Hotels wanted to use scent as an engaging way to communicate and inspire prestigious clients about the diverse range of their hotel brands. Key Management worked with Loggique to translate the brand values for each of their hotel chains into scent formulas and from that into candles. would
Clients were asked whether the scent matched their experience of the Hotel Brands and then offered the opportunity to blend their own candle from these fragrances. A key deliverable of the project was a Accor Hotel Scent Logo which was to be an amalgamation of all the hotel brand scents.
Specifically, Hotel Brand Sofitel has brand values ‘chic and passionate’ and so an exclusive jasmine and white rose was developed for discussion with clients. We asked clients ‘does this scent say ‘chic and passionate’ ? All without exception said ‘yes’.
Most significantly, the discussion focussed around the Accor Brand Scent which was the amalgamation of all the scents. Many clients chose to make the Accor scent as their preferred blend for their candle.
Case Study: Global Philanthropic
To support their highly prestigious International Conference, Global Philanthropic created a Scent Workshop with the objective to create a Scent Logo and Corporate Candle. Each country within this company was invited to blend their own unique interpretation of the brand values into a candle. There was then a vote on which candle best represented the core values of Global Philanthropic. Humour, passion and high levels of concentration, made this workshop extremely successful and clients adored the resulting scent and candle.
Case Study: Jumeriah Hotels
Jumeriah Hotels wanted to offer their most prestigious clients a Scented Candle workshop. They sought to offer the best in hospitality by offering a wonderful opportunity to design, blend and create the perfect candle. The workshop was run a number of times and considered to be a great success on every occasion.
If you would like to discuss how Loggique could work with your brand/s, simply use our contact form and we will be in touch asap.
Loggique, Letheringham Lodge, Letheringham, Woodbridge, IP13 0NA, Suffolk, UK
Tel: 07545 127 264
© Pauline Bickerton 2019